Information
Strengthen training, lay a good foundation, and achieve better results
Release time:
2024-06-06 16:36
-South China Operation Center 2017 Marketing Personnel Training Documentary
On August 6, 2017, the mid -2017 work summary meeting of the South China Operation Center of Hongyuan Waterproof Group was successfully concluded.
In the face of the better operating results achieved in the first half of the year, the company's management is not complacent, more thinking is, in the face of increasingly competitive domestic waterproof market, the second half of the work should be carried out? Where is the current short board? How to effectively solve?
The final conclusion is: strengthen training, improve staff morale and various skills.
The total time of this training arrangement of the company is five days before and after. The training objects are mainly the old employees and new employees who have poor sales performance in the first half of the year and are included in the performance interview. The training content focuses on courses such as waterproof materials and construction application knowledge, marketing common sense and marketing skills, and customer psychological analysis, and the company's leaders personally act as instructors.
August 7-8 for outdoor development training, the purpose is to smelting team, improve morale.
August 9-11 for theoretical knowledge learning. The purpose is to improve the basic theoretical knowledge of employees.
At 8: 30 in the morning, the employees who participated in the training arrived at the conference room of Guangzhou Tianyin Building South China Company on time. At the beginning of the training, General Manager Jin Zhongwen of South China Operation Center first conducted "Starting from scratch, we can do it!" important speech. In the following time, Mr. Jin explained a lot of classic and practical marketing knowledge to the employees participating in the training with his years of accumulated practical marketing experience. Mr. Jin's humorous explanation method and appropriate examples made the employees participating in the training benefit a lot from the relaxed and happy teaching atmosphere.
On the afternoon of August 9 and the whole day of August 10, Zhou Jun, executive deputy general manager of South China Operation Center, gave professional training to the trainees on three major courses: "Marketing Common Sense", "Marketing Skills" and "Customer Psychoanalysis. As a professional training lecturer with rich practical experience in enterprise management and marketing, Mr. Zhou began to carefully prepare the training courseware more than a month in advance, and constantly quoted the classics in the process of teaching, combined with the current situation of the industry and sales cases, to guide the communication and interaction of business personnel, so that all the employees participating in the training can deeply think about the past gains and losses while absorbing knowledge, Effectively apply the knowledge learned to practical work, the worries, doubts and problems of many salesmen are suddenly opened in the teaching scene of applying what they have learned.
On the whole day of August 11, Deng Tao, director of the technology center of south China operation center, gave the trainees technical training on "product knowledge and construction application. The diversification and comprehensiveness of Hongyuan waterproof products are the advantages of Hongyuan waterproof in the South China market. In order to provide appropriate products according to the actual needs of customers, this requires Hongyuan sales staff to have a deep understanding and familiarity with product knowledge. To put it simply, sales work is to sell products and services. In order to improve the sales performance of products, sales personnel must continue to learn, fully understand the relevant knowledge of the company's products, and answer all kinds of questions for customers in a timely manner. Only in this way can we better win customers' orders and transactions, thus laying a solid foundation for Hongyuan Waterproof to gain a firm foothold in the South China market and continue to grow.
The five-day training time may be very short, but the accumulation of knowledge is never achieved overnight. To do a good job in the training of enterprise employees is like spreading seeds and watering cultivation. Whether it can take root, sprout, blossom and bear fruit, or even grow into towering trees depends on how hard all the participating employees will make in the future, how firm their faith and diligent steps are.
The so-called sharpening the knife does not miss the woodcutter. we should strengthen training, lay a good foundation, and achieve better results. I believe that the future of South China Hongyuan will be even better!