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Hongyuan Waterproof East China Operation Center Held 2018 Spring Marketing Training Camp and 2017 Year-end Debriefing Conference
Release time:
2024-06-06 16:32
On February 27, 2018, Hongyuan Waterproof East China Operation Center held the 2018 Spring Festival Marketing Training Camp and 2017 Year-end Debriefing Conference at Jiangsu Production Base.
Zhang Wei, Vice President of Human Resources of the Group, Chen Yewei, General Manager of East China Operation Center, Wang Jianxin, Assistant General Manager, Wei Qingen, Chief Financial Officer, Zheng Fengqi, Director of Jiangsu Production Base, heads of functional departments of East China Operation Center and Jiangsu Production Base, regional directors of East China Operation Center, functions and business personnel of East China Operation Center, a total of 120 people attended the meeting.
First of all, Zhang Wei, vice president of human resources of the group, delivered a speech for the conference on behalf of the group company.
He summarized and elaborated on the achievements and shortcomings of the East China Operation Center in market development, project operation, channel management, etc. in 2017, and focused on performance and profit, management and assessment, market development, and service improvement. All personnel put forward new requirements and clarified the goal of "reasonable, standardized, enterprising, and win-win.
Then, Chen Yewei, general manager of East China Operation Center, gave a launch speech for the Spring Festival marketing training camp. Chen Zong made a wonderful speech through the 2017 work review of East China Operation Center, the explanation of marketing work, the clear assessment objectives in 2018, the purpose and significance of this meeting, etc. Through Chen Zong's speech, all the colleagues attending the meeting said that the 2018 goal is clearer, the momentum is stronger, the thinking is clearer, and the decisive battle is 2018.
Later, Wang Jianxin, assistant general manager of East China Operation Center, made the 2017 Operation Analysis Report. Mr. Wang reviewed in detail the data of sales, expenses, profits and manpower in 2017 in various regions of East China, and put forward requirements for business and production in 2018. In addition, Mr. Wang also publicized and carried out part of the speech of the group president, encouraging all colleagues in East China to 2018 and cheer up.
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Finally, under the witness of the group leaders and the staff of the East China Operation Center, Chen Yewei, general manager of the East China Operation Center, led all the managers of the East China Operation Center to solemnly swear. In the sonorous and forceful oath, the atmosphere of the venue was extremely warm and inspiring.
In the afternoon of the same day, the relevant responsible persons of the business, technology, engineering and other departments in East China respectively conducted training for the participants, covering dealer development and management experience sharing, basic knowledge of waterproofing, technical marketing, engineering practice and so on.
After the end of the day's schedule, a written examination was conducted on the participants in time for the afternoon training content to facilitate the review and absorption of the training content.
The meeting schedule is 3 days in total. Before the start of the meeting every day, all the participants will start an hour of morning running at 6 o'clock in the morning to show team cohesion and discipline and ensure the good state of the participants.
The following is a partial silhouette of the morning run. Come and see the figures of Hongyuan athletes.
The second stage of the meeting: debriefing of heads of departments
February 28 and March 1 enter the second and third days of the schedule. Debriefing reports are made by regional directors, regional managers, business personnel and heads of functional departments.
First of all, by the Jiangsu, Zhejiang, Shanghai, and Anhui regional director debriefing. Each regional director made a detailed report on the same period ratio of sales volume and sales amount, the completion of subordinate regional managers and business personnel, the development and delivery details of new distributors, and the analysis of key data. Show ideas, exchange what is needed, and improve together. All the colleagues attending the meeting listened carefully, took notes carefully and thought attentively.
Subsequently, the heads of various functional departments will report on their duties. According to the actual situation of the department, the responsible persons will show the highlights and deficiencies in the work, and take advantage of the meeting opportunity to interact with the business personnel on the spot to deepen their understanding. I believe that the communication efficiency between the follow-up functional departments and the business departments will be higher.
This is followed by a debriefing by the regional managers and business personnel. Each regional manager reports on the completion rate of sales volume and sales amount, the development of new distributors and the analysis of key projects, the comparative analysis of sales volume in the same period, and other key tasks. In the reporting process, in addition to displaying data, there are also ideas of the classic marketing process to share, making the atmosphere of the debriefing scene even higher.
On the evening of February 28, Chen Yewei, general manager of East China Operation Center, shared a course entitled "Strategic Centralization Development and Landing Maintenance". Based on his own experience, Chen Zong taught in detail the development, landing and maintenance of strategic centralized procurement, bringing a feast of knowledge to the participating colleagues.
Before the end of the meeting on March 1, Wei Qingen, chief financial officer of East China Operation Center, made the "Publicity and Implementation of Financial Management System" and interspersed the awards for 2017 outstanding teams, outstanding managers and outstanding employees of East China Operation Center.
Finally, Chen Yewei, general manager of East China Operation Center, and Wang Jianxin, assistant general manager, respectively made concluding remarks on the debriefing on the day.
Mr. Wang reiterated the purpose and significance of the debriefing report, put forward improvement requirements for the details in the debriefing process, and stressed that there is only one month left in the first quarter. The business work should be carried out in strict accordance with the sales plan. Regional managers need to be freed from the role of "salesman" as soon as possible and take on more occupations with good management roles. Mr. Wang finally gave further explanation on the performance appraisal and product price.
Mr. Chen concluded that all business personnel should decompose their goals into projects and change their thinking. In case of time constraints, they should strictly follow the requirements of the group president at the annual meeting and pursue high-quality growth. All teams and individuals should focus on learning, personal ability improvement, and business and management skills.
On the evening of March 1, the graduation ceremony of the 2018 Spring Marketing Training Camp of East China Operation Center was held at Jintan Taihao International Hotel. Along with the competition and game links, combined with the written examination results of each team, excellent teams were produced. Later, Chen Yewei, general manager of East China Operation Center, Wang Jianxin, assistant general manager of East China Operation Center, Zheng Fengqi, director of Jiangsu Production Base, and Wei Qingen, chief financial officer of East China Operation Center, took the stage to make a toast. In laughter, they summarized the experience of the three-day meeting and expressed their best wishes to 2018.
Operations, East China, Center, Debriefing, General Manager, Meetings, Regions, Participation, Marketing